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J2 Retail Systems enters Sub-Saharan African market Star POS South Africa appointed as exclusive distributor J2 has entered into a partnership with Star POS South Africa (Pty) Limited (Star) for the exclusive distribution of its products in sub-Saharan Africa. In what is a new geographic market for J2, Star is the sole distributor of the Micronics range of printer products. Star has a strong reputation in the region as an established supplier to major corporates and to the reseller channel. Explains Moray Boyd, co-founder and Managing Director of J2 Retail Systems: “The South African market is very focused on leisure and hospitality through its extensive tourism industry. The 2010 hosting of the Football World Cup will bring increased demand for point-of-sale systems in both these sectors and in retail.” The new partnership was negotiated by Christina Fielvard, J2’s Business Development Director EMEA (Europe, Middle East and Africa). “We have been impressed by the professional nature of Star’s activities in Southern Africa and we believe that this new partnership will bring benefits to both parties as well as to the retail industry itself,” she commented. “Star’s understanding of the local market bodes well for both companies going forward.” “The range of products from J2 complements our other product ranges, as well as adding a new dimension to the solutions we offer into the local market,” added Ernie Boardman, Managing Director of Star. “For some time we have been searching for this type of hardware and are excited about this new relationship.” ABOUT STAR POS SOUTH AFRICA AND STAR MICRONICS www.starpos.co.za Star POS South Africa (Pty) Ltd, is the sub-Saharan distributor for Star Micronics, the provider of the world’s most extensive range of specialist printing solutions. Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2,500 staff and achieving turnover in excess of £250 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. |