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J2 expands its operations in Australia Creation of J2 Retail Systems Pty Ltd. J2 has increased its presence and investment in the Australian market by creating a wholly-owned subsidiary, J2 Retail Systems Pty Ltd. The new company will replace the former third-party distribution channel, and will be responsible for sales of J2’s latest technology, including the J2 580 and J2 650 models, in both the Australian and New Zealand markets. Moray Boyd, co-founder and Managing Director of J2 Retail Systems, reveals the rationale behind this development: “From the start, Australia has been a fast-moving market for us. We quickly established ourselves with a distributor, and we’ve enjoyed high demand for our products. The opportunity has now arisen for us to expand our operations here.” J2 felt that the time was right to take its involvement to the next stage. Its decision to establish a subsidary company has been driven by a desire to both satisfy the demands of a growing Australian user base, and to address the requirements of UK-based clients with local operations to standardise on J2 hardware. Adds Moray Boyd: “We’ve assembled a team of people who are very experienced in this market, who will be based in our new Sydney offices. This move means confidence and continuity for existing clients who will benefit from our increased investment and expanded operations, and underlines our commitment to the region for new clients considering J2.” |